Choosing the Right Agent

Choosing the Right Agent

Choosing the Right Agent

Choosing the right agent is one of the most important decisions to make when selling your home.

Some agents will make all kinds of promises to get your listing such as suggesting an unrealistically large sale price which will ultimately cost time and money chasing an impossible outcome.

Others try to entice vendors with discounts, low commissions and low advertising costs when the reality is you only get what you pay and very rarely in life, if ever, are the best products and services the cheapest.

Don’t fall for the promise of a good price or a cheap deal as it is an agent’s processes that will put more money in your pocket in the long run.

A lot of agents will tell you what they think you want to hear, but it is the ones that will listen to you who are worth their weight in gold.

You need an agent with an individualised plan on the best approach for selling your home. You wouldn’t join a gym without a detailed plan on the best way to maximise your fitness outcomes, and the same applies to making healthy gains in the property market.

A good agent will advise a client to reach as many potential buyers as possible through multiple platforms such as digital advertising, print media and good old-fashioned methods such as signs and leaflets. Just this week we sold a Caloundra property very shortly after listing by letter-box dropping the neighbourhood.  You need to cast your net far and wide.

Does your agent care about you and your individual circumstances? Are they skilful negotiators and great communicators? Do they have an intimate knowledge of the local area and an excellent strike rate at selling properties like yours? Do they have a trusted brand behind them with strong connections to the local community? Is your agent friendly, honest, approachable and committed to achieving your goals rather than their own?

These are other questions you should be considering when choosing a real estate agent. Do your research on prospective agents just as you would on a prospective property. Visit as many open homes and auctions as you can to see them in action, talk to past clients, look for reviews, testimonials and recommendations on 

Once you have found your agent, sit down with them and work out a strategy. The desired price comes if the right processes are followed and there is plenty of traffic coming through the door giving good feedback.

Since 1935 Henzells Agency has been responsible for the marketing of the vast majority of properties in the Caloundra region and has been able to deliver consistent, sustained results due to our unrivalled industry experience and local knowledge.

If you are thinking of selling, either soon or even sometime over the next 12 months, contact our Sales Manager, Kyle Davies, at the Caloundra office on (07) 5491 2000 or by email at, and let him come up with the perfect plan for you.

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