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Choosing the Right Agent
23 June 2017 comments Henzells General

Choosing the Right Agent


Choosing the right agent is one of the most important decisions to make when selling your home.

Some agents will make all kinds of promises to get your listing, such as suggesting an unrealistically large sale price which will ultimately cost time and money chasing an impossible outcome.

Others try to entice vendors with discounts, low commissions and low advertising costs when the reality is you only get what you pay and very rarely in life, if ever, are the best products and services the cheapest.

The best way to approach selecting your agent is to treat it like a job interview. Pick the person you feel is right to sell your property and trust them. Don’t fall for the promise of a good price or a cheap deal as it is an agent’s processes that will put more money in your pocket in the long run.

Does your agent care about you and your individual circumstances? Are they skilful negotiators and great communicators? Do they have an intimate knowledge of the local area and an excellent strike rate at selling properties like yours? Do they have a trusted brand behind them with strong connections to the local community? Is your agent friendly, honest, approachable and committed to achieving your goals rather than their own?

These are the questions you should be considering when choosing a real estate agent. Do your research on prospective agents just as you would on a prospective property. Visit as many open homes and auctions as you can to see them in action, talk to past clients, look for reviews, testimonials and recommendations online.

Once you have found your agent, sit down with them and work out a strategy. The desired price comes if the right processes are followed and there is plenty of traffic coming through the door giving good feedback.

Since 1935 Henzells Agency has been responsible for the marketing of the vast majority of properties in the Caloundra region and has been able to deliver consistent, sustained results due to our unrivalled industry experience and local knowledge.

Our commitment to building lasting relationships based on trust, hard work and open communication has resulted in multiple generations of repeat business, and a success rate which is second to none.

We understand that every owner is different, so we realise that every owner needs an individual plan based on facts not promises. 

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