Marketing Your Property

Why appoint Henzells Agency?

Since 1935 Henzells Agency has been responsible for the marketing of over 75% of all built form in Caloundra.

  • We boast a highly successful track record in effectively marketing property in Caloundra.
  • Caloundras leading agency with an unmatched database and access to more active buyers each year.
  • We understand that every one of our clients is different. For that reason we take a flexible but serious approach to selling your home. We create a suitable marketing package to meet your needs.
  • We focus on building long term sustainable relationships based on trust, flexibility and confidence allowing for future business.

When you appoint Henzells Agency to market and sell your property you appoint unsurpassed experience and knowledge of the Caloundra market.

Our Marketing Strategy


Henzells Agency can tailor an individual marketing program to suit your property. Unlike the majority of Real Estate agencies on the Sunshine Coast, Henzells Agency has its own marketing department dedicated to delivering successful results by professionally marketing your property from start to finish. Established in 1935, Henzells Agency has extensive experience in successfully marketing properties.

Our marketing campaigns range from auctions, exclusive listings, price range marketing, tenders, negotiated sales and referrals. Incorporated in these campaigns are press advertising, effective window displays, property signage, promotional photography and website design.

Understanding the market

Buyers in the market determine property prices and a property is only worth what a buyer will pay. Buyers become aware of similar houses on the market and if your property is priced too high it will generally result in fewer inspections.

Steps to list and promote your property For Sale

  • You are provided with a market appraisal of your property and a comparative market analysis of other properties on the market and recently sold in your area.
  • Upon your acceptance of a chosen method of sale, you are required to sign an appointment to act (an Office of Fair Trading, Form 6 Appointment of real estate agent). We can then commence marketing your property. This document is for your protection and outlines our responsibilities to you, our client the seller.

Maximise exposure of your property via:


Signage can provide a solid source of potentially overlooked local-based enquiry. However it is likely to be most useful in identifying the property for prospective purchasers travelling to inspect. A large feature signboard that highlights all relevant details is placed in front of your property to generate exposure in the local area. Also prior to open for inspections of your property we strategically position directional arrows and A Frames throughout the area.

Window Displays

Henzells Agency is located in the centre of Caloundra's CBD and window signage provides excellent exposure to passing traffic.


We will include your property on our website at no cost to you. The benefits of the Internet are immediate and allow us to target buyers who we may not have reached via traditional channels. is constantly optimised for effectiveness, making properties easily identified by prospective purchasers from anywhere in the world. The ability to view property and download specific information is the basis of our web strategy.

Secondary websites such as are utilised to further maximise property exposure via the internet.

The Process

Open houses

Open houses are a good way of structuring inspections to create interest in your property, resulting in minimal impact on your daily life and provide instant feedback on all aspects of your property. For every 1 advertisement you receive 2 open homes, one during the week and one on a Saturday.


We keep you continually informed of all buyer's offers both written and verbal.


All serious purchasers will be encouraged to sign a contract outlining their offer to purchase your property. This document outlines the price, terms and conditions and all relevant dates, and should be checked by your solicitor.


We will arrange with your solicitor for all monies to be paid into an account of your choice and keys to be delivered to the new owners once we have been notified in writing that settlement has occurred.

By providing access to our qualified buyer databases, we are able to cost effectively source wider markets for your property.

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